Langostini Moronza

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4/08/2018 7:24 am  #1


In too deep?

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. SEO is no longer just for large enterprises; Sometimes, the search engines cannot understand the page content. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. True to form, Google is always changing, tweaking, and improving its algorithm. A Link Reclamation technique For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Everything you need to know about LSI The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. There are many reasons why SEO is an important part of your marketing strategy. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. You need to advertise to reach new customers and market your products or services. Humanizing your website is the way to search engine bots’ hearts We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not targeting the same keyword phrases in a way that can cannibalise your rankings." And the common belief is people generally scan and review the first two pages of the SERP. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. If you’re curious how dominant a site is in the engines, it’s easy to look up their estimates on traffic measurement sites like Quantcast. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. This year will be the year of html If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better. Social media was new and trying to establish itself. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. This is the reason why the market gets increasingly competitive and big players get ahead. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results What everyone ought to know about text links Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. As we embrace new technologies, we must also learn how to optimize for them. Besides keywords, what determines how well your pages rank in search results?

 

4/08/2018 7:24 am  #2


Re: In too deep?

These larger websites are typically eCommerce sites, or blogs which have been running for a long time. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. To a search engine, relevance means more than finding a page with the right words. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Start simple, but don't forget onsite SEO Sure, by itself, traffic is not going to make you any money. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive on why work needs to be done. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Learning means excitement for your brain; think of it as a data party. How to really understand sitemaps Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! How do site changes effect SEO? CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. The majority of learning can be done online, but some should be done in real life. People still ask me about javascript and its importance today Gaz Hall, from SEO Hull, had the following to say: "In other words, there is a magic number for what percentage of a page's total word count should be made up of keywords." External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Think hard about sharing Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. This keyword isn’t very specific and as such it will likely have a large amount of competition. Although people still refer to PageRank as a major factor in ranking well in search engines, this reference is now simply shorthand for the hundreds of signals that search engines use to compile a list of the most relevant results possible for a query. Go long-tail and forget reporting Doing so could limit user discoverability of the product grid upon visiting the category page. RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should be found relevant for different queries. Clients have often asked me if it’s OK to ask for reviews from customers. For example, let’s say you own a website that sells watches. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it.

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